>>10914745>phrase that implies wanting to lose weight is "giving in" to clothing brand's standardsayrt, the way it was explained to me in that video (I suspect it was from Nicole Rudolph or Bernadette Banner, I'm sure it was a historical fashion youtuber) is that too many people are attaching importance to the size tag because of cultural beliefs attached to clothing sizes for women (This didn't exist before ready to wear clothing). The idea that you have to be a certain size, for example for some time that was "size zero". It isn't just a label, people attach importance to it. I don't think it's clothing brand standards that give people this belief, I think it's culture that comes up with these beliefs. I'm not plus sized but I still get fit issues when shopping ready to wear (gaping waistband in the back is a recurring problem), it makes sense to think of it as "these clothes don't fit me properly, It's not my body that's the problem it's the clothes" and get those altered or buy something else that does fit better.
But I'm talking about fashion in general, you might have only meant it in the context of lolita fashion.
In that case I don't think japanese brands mainly producing japanese women's size M is them setting standards for their customers. They mainly produce that size because it's most of their demographic. I think some western lolitas don't understand that for most japanese lolita brands they are only a drop in the bucket when it comes to sales.
>I have also heard fat lolitas say it that way or imply that they should be holding out for brands to make bigger sizes. I see nothing wrong with them hoping brands will produce bigger sizes. I think these are the type of plus sized people who don't think any reason is a good enough reason (except maybe a health scare) to lose excess weight. I see no problem in them politely asking brands to make bigger sizes as long as they actually buy them when they are produced.