Then, the lead single is announced. And the hype levels have returned. However, what it turns out to be is a nearly 8-minute long song (the band refused to make an edited version) called "D'you Know What I Mean?" rehashing the chord progression for their mega-hit Wonderwall. It contains random backwards guitars and vocals, morse code, the sound of a plane flying, a 2 minute intro section before the drums even come in, tons of guitar overdubs, pretty poor (though now par the course) vocals from Liam, and a "big" chorus that is absolutely asinine. Nothing even close to the anthemic songs of the previous album.
The video, which is a hit on MTV for about two weeks before people realized it sucked, featuring Oasis and a bunch of attractive young people in a dystopian landscape with 10 helicopters flying around. A needlessly expensive video with a moronic concept. In America, rock radio reluctantly played it before dumping it soon after while mainstream stations ignored it.
Yet despite this, the hype still hadn't faded away. When the album came out, initially positive reviews became very negative. It was the fastest selling UK album of all time, before sales dried up before the year end. In the US, it was 200 copies away from #1 (presumably because the single was so weak) and sold a million copies in the first month and then fell off completely.
The album itself was horrible. The made it as long as it was physically possible for a CD to be. All the songs were aimless, filled with guitar solos, poor lyrics, poor singing, botched mixing job with no bass frequencies, random sound effects, runtimes of mostly 6 - 8 minutes. One song "It's Getting Better Man" repeated that same phrase over 30 times in a row. It is notorious as one of the loudest, most poorly produced and mixed, and downright worst albums of all time - if not the most disappointing. The sound of a band and everyone working for them incredibly high on drugs, fame, and wealth, giving no fucks.